A while back with Samsung...

 

Our clients were asking - "What makes the IPhone SUPERIOR to Samsung's Galaxy?"

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In truth - Samsung's phone was as good if not superior to competitors. it was very hard to answer...

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Our unorthodox research method helped reframe the question...

 

We asked - "Why is it harder to TRANSFER out of IPhone?"

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This Re:frame, gave birth to 'Smart Switch', a single tool that brought $Bn of revenue to Samsung in the following months and years.

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Isn't true insight great? 

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