Shock Horror! - Samsung innovation team finds people don’t buy innovation…
- Nov 9, 2022
- 1 min read
In my time in the Samsung Product Innovation Team (PIT) we've tested 100’s of concepts on many 1000’s of poten
tial clients. We had a clear methodology (thank you Andrea Mayer), checking multiple aspects of every concept -
- Did people like and understand the idea
- Did they agree the core insight
- How innovative did they feel it was
- How relevant it was to them
- How much they were likely to purchase & for how much?
After a while, with 1000’s of data points, we(thank you Luke Mansfield ) decided to ask the data a simple question -
What attribute of concepts most aligned with propensity to purchase and willingness to pay(price point)?
What we found was…
how innovative a concept was did not correlate with how much people wanted to buy it and more importantly - how much they were willing to pay for it!
Blasphemy!
What did correlate clearly was - How relevant the concept was to them.
A big shout out to my old team mates - the original Samsung PIT - miss you always.
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